Tabitha is interested in purchasing new head phones and has set a budget of up to $350. She's narrowed her choice to Bose, Beats by Dr. Dre and Exeo Psyko. These three brands are known as her _____ set:
A) evoked
B) alternative
C) purchase
D) acceptance

Question

Quizplus · Accepted Answer

The evoked set refers to the specific group of brands a consumer considers in their decision-making process. Since Tabitha has narrowed her choices to Bose, Beats by Dr. Dre, and Exeo Psyko within her budget, these brands constitute her evoked set.

Tabitha Is Interested in Purchasing New Head Phones and Has