Matthew was grocery shopping with his girlfriend Alexandra for the first time. Matthew is on a tight budget and typically buys private label products such as breakfast cereal, paper towels, and laundry detergent to save money. However, he was uncomfortable purchasing the private label brands when Alexandra was with him, so he ended up with Rice Krispies cereal, Bounty paper towels, and Tide detergent. Matthew's purchases in this case were mostly driven by what type of factor?
A) Situational factors
B) Reference factors
C) Store factors
D) Brand factors

Question

Quizplus · Accepted Answer

Matthew's purchases were influenced by situational factors, as he changed his usual buying behavior due to the presence of his girlfriend, Alexandra.

Matthew Was Grocery Shopping with His Girlfriend Alexandra for the First