A person's values, beliefs, preferences, and tastes are often handed down from one generation to the next. These factors may change over time, but an individual's basic core values do not. These factors are important environmental determinants of consumer behavior. These items are commonly referred to as:
A) culture.
B) social class.
C) identity.
D) self-efficacy.

Question

Quizplus · Accepted Answer

Culture encompasses values, beliefs, preferences, and tastes that are passed down from generation to generation, influencing consumer behavior significantly.

A Person's Values, Beliefs, Preferences, and Tastes Are Often Handed