Grayson is majoring in marketing and going through the professional sales program. While he has never played golf, he wants to learn how since he heard "more business gets done on the golf course than in the office." Grayson does not know much about the game, but has asked his friend Drake for some advice. Drake is on the university's golf team and a trendsetter in using new golf equipment. Drake enjoys sharing his knowledge experiences about golf equipment with others, who respect his judgment and often follow his advice. As far as golf equipment goes, Drake can be considered a(n):
A) opinion leader.
B) societal liaison.
C) consumer advocate.
D) product director.

Question

Quizplus · Accepted Answer

Drake is considered an opinion leader because he is knowledgeable about golf equipment, enjoys sharing his knowledge, and influences others' decisions based on his respected judgment.

Grayson Is Majoring in Marketing and Going Through the Professional