Studies show that just over 75 percent of consumers have visited a brick-and-mortar store because of an online shopping experience, indicating a possible link between social media and trends in consumer behavior. The impact of social media on purchasing behavior varies by age .

Question

Quizplus · Accepted Answer

Social media significantly influences consumer behavior, with various studies indicating that online experiences, including those on social media platforms, can drive consumers to visit physical stores. This impact indeed varies by age, as younger consumers are often more influenced by social media trends and recommendations than older consumers.

Studies Show That Just Over 75 Percent of Consumers Have