Marketers Face a New Set of Ethical and Legal Issues

Marketers face a new set of ethical and legal issues as social media becomes more essential to the success of the firm's marketing strategies. Moreover, as the social media landscape continues to evolve and expand, new ethical situations continue to appear. As a marketer, it is almost guaranteed that you or your organization will eventually make a mistake with your use of social media. Therefore, when you make that certain-to-occur mistake with social media, which of the following should you do?

A) Immediately hire a public relations firm to do damage control.
B) Limit all communications with external media sources.
C) Hold a press conference to deny all allegations.
D) Try to deflect the blame for the mistake to something or someone else.
E) Be accountable and take action to resolve the issue.