Amazon.com maintains a record of each customer's purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

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The Answer of Amazon.com maintains a record of each customer's purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

AmazonCom Maintains a Record of Each Customer's Purchases and Makes