Personalization is defined as a consumer's ability to order a custom-made product through an e-commerce website.

Question

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Personalization in the context of e-commerce refers to the practice of creating personalized experiences on websites by dynamically showing content, product recommendations, and specific offers tailored to the individual user's preferences and browsing behavior, rather than the ability to order custom-made products.

Personalization Is Defined as a Consumer's Ability to Order a Custom-Made