Big Martin Corporation uses its website to target customers and promote its products. Big Martin is engaged in:
A) integrated marketing.
B) Web services.
C) digital marketing.
D) online trading.

Question

Quizplus · Accepted Answer

Digital marketing refers to the use of digital channels, such as websites, to promote products or services to customers. Since Big Martin Corporation uses its website to target customers and promote its products, it is engaged in digital marketing.

Big Martin Corporation Uses Its Website to Target Customers and Promote