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Fred Purchased Six Paperbacks from Books2u

Question 49

Multiple Choice

Fred purchased six paperbacks from books2u.com three months back. This week, when he logged on to books2u.com, the home page had his name and recommended six new books on his favorite topics. This is an example of:


A) information leak.
B) breach of privacy.
C) geotargeting.
D) personalized marketing.

Correct Answer:

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