If a book publisher decides to bypass Barnes and Noble by selling directly to readers online, this would be most likely to create a serious _____:
A) ethical issue
B) channel conflict
C) profitability challenge
D) customer loyalty challenge
E) channel overlap

Question

​If a book publisher decides to bypass Barnes and Noble by selling directly to readers online, this would be most likely to create a serious _____:
A) ​ethical issue
B) ​channel conflict
C) ​profitability challenge
D) ​customer loyalty challenge
E) ​channel overlap

Quizplus · Accepted Answer

Bypassing traditional retailers like Barnes & Noble to sell directly to readers online can lead to channel conflict. This is because the publisher is essentially competing with its own distributors by using a different distribution channel, which can strain or damage the relationship with those distributors.

​If a Book Publisher Decides to Bypass Barnes and Noble

If a Book Publisher Decides to Bypass Barnes and Noble