Sounder's Chowder House is a successful chain of fish restaurants in the Pacific Northwest. Several years ago, the company launched a website offering about 32 different products, including chowders, frozen fish and chips, and shrimp cocktail sauce. As the company's new marketing director for online sales, you've studied the analytics and found that 79% of sales are coming from just six products. Based on this data, the first thing you want to reevaluate is the company's:

Question

Quizplus · Accepted Answer

Given that a significant majority of sales are concentrated in a small subset of products, it suggests that the product offering may not be fully aligned with customer preferences or demands. Reevaluating the product offering could help in focusing on what customers are most interested in and potentially expanding or adjusting the range to better meet their needs.

Sounder's Chowder House Is a Successful Chain of Fish Restaurants