Linda is trying to figure out her conversion cost. She knows her cost per click, her number of unique visitors, and the number of purchases they made. What does she need to calculate in order to get the information she wants?

Question

Linda is trying to figure out her conversion cost. She knows her cost per click, her number of unique visitors, and the number of purchases they made. What does she need to calculate in order to get the information she wants? ​

Quizplus · Accepted Answer

The conversion cost is determined by understanding the conversion rate, which is the percentage of visitors who take a desired action (in this case, making a purchase). Knowing the cost per click, the number of unique visitors, and the number of purchases allows for the calculation of the conversion rate, which is essential for determining the conversion cost.

Linda Is Trying to Figure Out Her Conversion Cost