Prisha knows that there have been 12,168 unique visitors on her e-commerce site, but she needs to know how many of them made purchases so she can determine:
A) the number of page views.
B) engagement.
C) the conversion rate.
D) the click-through rate.

Question

Prisha knows that there have been 12,168 unique visitors on her e-commerce site, but she needs to know how many of them made purchases so she can determine: ​
A) the number of page views.
B) engagement.
C) the conversion rate.
D) the click-through rate.

Quizplus · Accepted Answer

The conversion rate is calculated by dividing the number of unique visitors who made a purchase by the total number of unique visitors. Knowing how many of the 12,168 unique visitors made purchases directly helps in determining the conversion rate.

Prisha Knows That There Have Been 12,168 Unique Visitors on Her