Tyler is amazed that he spent only $100 on an Instagram ad and it was seen by more than 30,000 people! However, his marketing manager wants to know what the ad's click-through rate is. Tyler needs to find the:
A) number of total visitors.
B) number of unique visitors.
C) number of ad clicks.
D) number of purchases.

Question

Tyler is amazed that he spent only $100 on an Instagram ad and it was seen by more than 30,000 people! However, his marketing manager wants to know what the ad's click-through rate is. Tyler needs to find the: ​
A) number of total visitors.
B) number of unique visitors.
C) number of ad clicks.
D) number of purchases.

Quizplus · Accepted Answer

The click-through rate (CTR) is calculated by dividing the number of ad clicks by the number of times the ad was shown (impressions), then multiplying by 100 to get a percentage. Therefore, to find the CTR, Tyler needs to know the number of ad clicks.

Tyler Is Amazed That He Spent Only $100 on an Instagram