Zhang Wei set up a Facebook ad for his mentor's coaching business, which resulted in 100,000 ad impressions and a 2% click-through rate. Not satisfied with his results, he has continued to tweak the ad's image, headline, and offer. Each time he's tested a revision of the ad, he has had the same number of impressions but has improved the number of clicks. Now he's set a goal to achieve a 3.6% click-through rate with the same number of impressions, so approximately how many clicks does he estimate he'll need to get from his newest ad?

Question

Zhang Wei set up a Facebook ad for his mentor's coaching business, which resulted in 100,000 ad impressions and a 2% click-through rate. Not satisfied with his results, he has continued to tweak the ad's image, headline, and offer. Each time he's tested a revision of the ad, he has had the same number of impressions but has improved the number of clicks. Now he's set a goal to achieve a 3.6% click-through rate with the same number of impressions, so approximately how many clicks does he estimate he'll need to get from his newest ad? ​

Quizplus · Accepted Answer

With 100,000 ad impressions and aiming for a 3.6% click-through rate, Zhang Wei would need 100,000 * 0.036 = 3,600 clicks to achieve his goal.

Zhang Wei Set Up a Facebook Ad for His Mentor's