Dean and Janet, co-owners of a small bookshop catering to mystery lovers called WhoDunIt?, built an e-commerce website to increase revenues. In April, they checked the analytics on their website and found the following data for the month: unique visitors 120, average number of page views per visitor 18, average time spent on site per visitor 4.5 minutes, number of purchases 12, and number of people abandoning shopping cart 3. They felt they could improve so they made several significant changes and additions to the site. Which of the following data from August indicate that this new version of their website has improved engagement?

Question

Dean and Janet, co-owners of a small bookshop catering to mystery lovers called WhoDunIt?, built an e-commerce website to increase revenues. In April, they checked the analytics on their website and found the following data for the month: unique visitors 120, average number of page views per visitor 18, average time spent on site per visitor 4.5 minutes, number of purchases 12, and number of people abandoning shopping cart 3. They felt they could improve so they made several significant changes and additions to the site. Which of the following data from August indicate that this new version of their website has improved engagement? ​

Quizplus · Accepted Answer

B) indicates an improvement in engagement because both the average number of page views per visitor and the average time spent on site per visitor have increased, suggesting that visitors are interacting more with the content.

Dean and Janet, Co-Owners of a Small Bookshop Catering to Mystery