As the marketing manager for Bancroft Cookware, you decided to introduce your company's new line of baking dishes with a pair of ads on Pinterest. Campaign A had a cost per click of $2.50 and a conversion rate of 5%. Campaign B had a cost per click of $2.10 and a conversion rate of 7%. How would you summarize your analysis of the two ads' performance?
A) Campaign A performed better because the conversion rate is lower and the conversion cost is higher.
B) Campaign B performed better because the conversion rate is higher and the conversion cost is lower.
C) Campaign A performed better because the cost per click is higher and the conversion cost is lower.
D) The two campaigns performed nearly equally well.

Question

As the marketing manager for Bancroft Cookware, you decided to introduce your company's new line of baking dishes with a pair of ads on Pinterest. Campaign A had a cost per click of $2.50 and a conversion rate of 5%. Campaign B had a cost per click of $2.10 and a conversion rate of 7%. How would you summarize your analysis of the two ads' performance? ​
A) Campaign A performed better because the conversion rate is lower and the conversion cost is higher.
B) Campaign B performed better because the conversion rate is higher and the conversion cost is lower.
C) Campaign A performed better because the cost per click is higher and the conversion cost is lower.
D) The two campaigns performed nearly equally well.

Quizplus · Accepted Answer

Campaign B is more efficient as it has a higher conversion rate (7% vs. 5%) and a lower cost per click ($2.10 vs. $2.50), making it more cost-effective.

As the Marketing Manager for Bancroft Cookware, You Decided to Introduce