Marketing Raises a Number of Ethical Questions About the How

Marketing raises a number of ethical questions about the how, when, what, where, and who of marketing implications on individuals and society at large. Ethics are of concern in every aspect of marketing. Your company offers cash rewards to consumers in return for them giving you information that you could use in your own marketing or that you could sell to direct marketers. Which category of ethics does this scenario represent?

A) Ethics in product strategy
B) Ethics in promotion
C) Ethics in pricing
D) Ethics in customer relationship management