Marketers Are Keenly Aware That Good Marketing Alone Is Not

Marketers are keenly aware that good marketing alone is not enough to win the hearts and minds of consumers anymore. Now, marketers must market in a socially responsible manner or risk alienating consumers in ways that can be irreparable. Which one of the following statements is true regarding social responsibility?

A) Government legislation can mandate socially responsible actions.
B) Consumer activism cannot promote social responsibility.
C) There are five dimensions of social responsibility.
D) Consumers demand that marketers give more weight to profits than to social well-being.
E) The traditional concept of social responsibility only extended to employees.