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Best Buy Has Decided to Open Small Format Stores That

Question 116

Multiple Choice

Best Buy has decided to open small format stores that will focus on selling cellular phones and accessories. Marketers believe the stores should be located in small strip malls and plan on advertising new locations in newspaper and magazine advertisements. Best Buy is currently asking themselves which of the questions below in regards to creating a competitive strategy?


A) How should we compete?
B) Should we compete?
C) In what markets should we compete?
D) When should we compete?

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