According to the BCG matrix, cash cow businesses produce strong cash flows and invest heavily in the unit's own promotions and production capacity.

Question

Quizplus · Accepted Answer

Cash cow businesses generate strong cash flows primarily due to their high market share in a low-growth market, and typically, the investment required for maintaining their position is low, not for heavy promotions or expanding production capacity.

According to the BCG Matrix, Cash Cow Businesses Produce Strong