The product manager for a line of mousetraps informs the board of directors at the company's annual meeting that the product has been classified as a "dog" according to the BCG market share/market growth matrix. This means the product:
A) requires a "go/no go" decision within the next several years.
B) has low market share of a high-growth rate market.
C) should be withdrawn from the market or sold off as quickly as possible.
D) needs heavy investment to make it a star.
Correct Answer:
Verified
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