Cassidy is a divisional marketing manager with Kimberly Clarke and responsible for decisions related to Huggies diapers. She recently had a meeting to plan licensing agreements where the company could screen various licensed characters on the Huggies diapers and use their images on the packaging for promotional purposes. Cassidy is engaging in operational planning.

Question

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Cassidy is engaging in strategic planning, as she is making decisions about partnerships and branding that will affect the long-term positioning and success of the Huggies product line. Operational planning typically involves short-term actions and day-to-day activities.

Cassidy Is a Divisional Marketing Manager with Kimberly Clarke and Responsible