​You've Just Started a New Job as Chief Marketing Officer

​You've just started a new job as Chief Marketing Officer for a restaurant chain, and you've learned that the marketing planning process is already underway. In fact, the first two steps have been completed. What do you need to do now?

A) ​Define the chain's mission.
B) ​Determine the chain's specific objectives.
C) ​Formulate a marketing strategy.
D) ​Implement strategy.
E) ​Assess organizational resources and opportunities.