Single serve beverage makers using a k-pod system are very popular and have had high levels of growth in the last several years. Mr. Coffee offers a k-cup brewing system as well as its traditional 8-10 cup drip coffee maker but growth in the market for carafe-style coffee makers has been declining. Mr. Coffee has a strong market share for its carafe-style makers but a low relative market share for its individual k-pod systems. Therefore, the carafe-style brewing system would be described as a ______ and the individual brewing system would be classified as a ______ according to the Boston Consulting Group.

Question

Quizplus · Accepted Answer

The carafe-style brewing system is a "cash cow" because it has a high market share in a declining market, indicating it generates steady cash flow with little need for investment. The individual k-pod system is a "question mark" because it has a low market share in a growing market, indicating uncertainty and the need for investment to increase market share.

Single Serve Beverage Makers Using a K-Pod System Are Very