If a company has a business unit classified as a "Question Mark" due to its low relative market share in a slow growth market, the company should consider withdrawal or divestiture unless the market share position can be improved.

Question

Quizplus · Accepted Answer

A "Question Mark" in the BCG matrix refers to a business unit with low market share in a high growth market, not a slow growth market. The strategy might involve investment to increase market share, not necessarily withdrawal or divestiture.

If a Company Has a Business Unit Classified as a "Question