Banks have recently begun to install ATMs in supermarkets to address customers' wants for instant cash when they go shopping. What type of utility are banks creating for customers?
A) Form
B) Possession
C) Place
D) Ownership

Question

Quizplus · Accepted Answer

By installing ATMs in supermarkets, banks are creating place utility, which means making their services more accessible and convenient for customers in locations where they already are, such as supermarkets.

Banks Have Recently Begun to Install ATMs in Supermarkets to Address