The application of relationship marketing requires attention to levels of customer loyalty. Which of the following is the highest level as defined by this type of marketing?
A) Loyal supporter of the company and its goods and services.
B) Advocate who not only buys the products but recommends them to others.
C) Regular purchaser of the company's products.
D) Stockholder who literally buys into the organization and its mission.

Question

Quizplus · Accepted Answer

Advocates who not only purchase products but also recommend them to others represent the highest level of customer loyalty in relationship marketing. This is because they extend their loyalty by influencing others through their recommendations, thereby amplifying the value they provide to the company beyond their own purchases.

The Application of Relationship Marketing Requires Attention to Levels of Customer