By converting indifferent customers into loyal ones through relationship marketing, companies can:
A) increase the cost of maintaining existing customers.
B) start a process by which customers become bound contractually to the business.
C) avoid the necessity of improving customer service in the long run.
D) generate repeat sales.

Question

Quizplus · Accepted Answer

Relationship marketing focuses on long-term engagement and customer satisfaction, which naturally leads to repeat sales as customers continue to choose the company's products or services based on positive past experiences.

By Converting Indifferent Customers into Loyal Ones Through Relationship Marketing