Dove Skincare maintains a Facebook page where customers can ask product questions, share testimonials, and discover special promotions. Dove is an example of an organization operating in the ______ era.

Question

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Dove's use of a Facebook page to interact with customers, allowing for two-way communication, sharing of testimonials, and promotion discovery, is indicative of the social era. This era is characterized by the use of social media platforms to engage with customers directly and build relationships.

Dove Skincare Maintains a Facebook Page Where Customers Can Ask