To encourage more purchases of their products with their _______, Curlie Girl's curl-enhancing shampoos and conditioners are sold in two formats: as individual bottles or as shampoo/conditioner sets priced 10% lower than two individual bottles.

Question

Quizplus · Accepted Answer

The correct answer is B) pricing strategy because the scenario describes a method of setting prices to encourage more purchases, which is a key aspect of pricing strategy. Selling products as sets at a lower price than individual items is a common pricing tactic to increase sales volume.

To Encourage More Purchases of Their Products with Their _______