As the marketing manager for a small video game developer, you are constantly participating in and monitoring your company's social media feeds. Not only is it a great way to inform your customers about your products and build relationships, it's also an excellent tool for gathering customer feedback that you report out to your product development team. Social media participation is part of both the ______ and ______ strategies for your organization.

Question

Quizplus · Accepted Answer

Social media participation is part of the promotion strategy as it helps to advertise and build relationships around the product. It also contributes to the product strategy by gathering customer feedback for product development.

As the Marketing Manager for a Small Video Game Developer