Tony is reviewing his team's proposed marketing plan for their company's newest model of computer keyboard. The section he's reading states that the keyboards will be introduced with in-store displays, a giveaway to encourage sales, and a social media campaign, all within the first month of implementing the plan. He must be reading about:
A) the SWOT analysis.
B) the marketing strategies.
C) the marketing tactics.
D) the key performance indicators.

Question

Quizplus · Accepted Answer

The section Tony is reading describes specific actions or methods the team plans to use to promote the product, which are marketing tactics. These include in-store displays, giveaways, and social media campaigns.

Tony Is Reviewing His Team's Proposed Marketing Plan for Their