Audiences for specific media content becoming smaller and more defined is known as
A) concentration of media ownership.
B) globalization of media.
C) audience fragmentation.
D) erosion of distinctions among media.

Question

Quizplus · Accepted Answer

Audience fragmentation refers to the phenomenon of audiences becoming smaller and more defined, usually due to the proliferation of media options and platforms. As a result, media organizations have to tailor their content to specific niche audiences, rather than trying to appeal to a broad demographic. This can have both positive and negative effects on media consumption and production.

Audiences for Specific Media Content Becoming Smaller and More Defined