The fraction of selection theory was developed by
A) Harold Lasswell.
B) Wilbur Schramm.
C) James Carey.
D) Frank Lloyd Wright.

Name: The fraction of selection theory was developed by A) Harold Lasswell. B) Wilbur Schramm. C) James Carey. D) Frank Lloyd Wright.
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Question

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The fraction of selection theory, also known as the uses and gratifications theory, was developed by Wilbur Schramm. This theory focuses on why people choose specific media over others to satisfy their needs.

The Fraction of Selection Theory Was Developed by