In 1883,Hungarian immigrant Joseph Pulitzer bought the troubled New York World.His readership was "the common man," and he succeeded in reaching readers with light,sensationalistic news coverage,extensive use of illustrations,and circulation-building stunts and promotions.This brand of journalism became known as

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Joseph Pulitzer's style of journalism, characterized by sensationalism, use of illustrations, and circulation-building stunts and promotions, became known as yellow journalism.

In 1883,Hungarian Immigrant Joseph Pulitzer Bought the Troubled New York