Because so many newspapers now have online versions of their publications,many observers feel that "circulation" is an insufficient measure of a paper's true readership.They propose a new metric that combines paper and unique online readers called

Question

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"Integrated audience reach" seems to be the most appropriate term for this new metric, as it captures both traditional (paper) and modern (online) forms of readership in a single measure. "Cumulative eyes" and "total readership" are somewhat vague and do not explicitly address the combination of paper and online readership, while "market saturation" does not capture the scope of readership, but only the extent to which a paper has reached its potential audience.

Because So Many Newspapers Now Have Online Versions of Their