Newspapers have traditionally kept their advertising and editorial functions separate.This is often referred to as the

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The term "firewall" is commonly used to describe the separation between the advertising and editorial functions of a newspaper. Just as a physical firewall is a barrier designed to prevent the spread of fire, the editorial firewall is meant to prevent the influence of advertisers on the news and editorial content of the paper. Other options such as "barrier" and "moat" also convey the idea of separation, but "firewall" is the most commonly used term in this context. "Guardian of trust" is not a commonly used term to describe this concept.

Newspapers Have Traditionally Kept Their Advertising and Editorial Functions Separate