Question 1

__________ refers to a fake grassroots organization;that is,one funded in secret by those with a vested interest in the issue at hand.

Accepted Answer

The term "astroturf" is commonly used to refer to a fake grassroots organization that is funded by those with a vested interest in the issue, in order to create a sense of public support for their cause. It is named after artificial grass, which looks like real grass but is not.

Question 2

Public relations professionals have ____________ over the placement of their information,and advertising professionals have _____________ over the placement of their information.

Accepted Answer

Public relations professionals do not have control over exactly how and when their information is published or broadcast because it is up to the media outlets. In contrast, advertising professionals have control over the placement of their information because they pay for the space or time, allowing them to decide the specifics of where and when their content is displayed.

Question 3

Around 1920,the beginning of the _____________ era of public relations,PR companies began talking to people and listening to them when they talked back-in other words,representing their various publics to their clients,just as they represented their clients to those publics.

Accepted Answer

The question references the era when PR companies began practicing two-way communication, which implies that they were actively listening to people and representing them to clients. This is referred to as the "early two-way communication" era of public relations, making choice C the best answer. The other options either predate this era or are not directly relevant to the question.

Question 4

PR professionals interact with the _____________ through press packets and briefings.

Accepted Answer

PR professionals interact with the media through press packets and briefings to disseminate information and manage the public image of their clients or organizations.

Question 5

There are many publics with whom PR professionals interact,including an organization's _____________;they own the organization (if it is a corporation),and their goodwill is necessary for the business to operate.

Accepted Answer

Stockholders are the owners of the organization, especially in a corporation, and their goodwill is necessary for the business to operate successfully. PR professionals need to interact with them to maintain their support and confidence in the organization. While employees, communities, and media are also important publics, stockholders have a direct ownership stake and are vital to long-term success.

Question 6

The PR strategy that relies on targeting specific Internet users with a given communication and relying on them to spread the word is referred to as

Accepted Answer

The PR strategy that relies on targeting specific Internet users with a given communication and relying on them to spread the word is referred to as viral marketing. This type of marketing aims to create a buzz or viral effect around a product, service, or idea by leveraging the power and influence of social networks and online communities. Through the use of engaging content, influencers, and other tactics, viral marketing can generate increased brand awareness, customer engagement, and sales.

Question 7

Anticipating,analyzing,and interpreting public opinion,attitudes and issues that might impact,for good or ill,the operations and plans of the organization are part of PR's ___________ function.

Accepted Answer

This function is part of PR's management function, as it involves monitoring and evaluating external factors that may affect the organization's operations and plans, and making strategic decisions based on that analysis. Lobbying involves advocating for specific policies or legislation, client-centered PR focuses on serving the needs and interests of clients, and ethical considerations are important across all functions of PR.

Question 8

In 1896,presidential contenders William Jennings Bryan and _____________ both established campaign headquarters in Chicago,where they issued news releases,position papers,and pamphlets.

Accepted Answer

William Jennings Bryan and William McKinley were the presidential contenders in 1896 who established campaign headquarters in Chicago. Hence, the correct answer is option C. The other options, Wendell Wilkie, Abraham Lincoln, and Teddy Roosevelt, are not relevant to the 1896 presidential campaign.

Question 9

PR professionals interact with an organization's _____________,or neighbors,to generate goodwill.

Accepted Answer

PR professionals often work with communities to create a positive image of the organization and generate support and goodwill. They may organize events, volunteer opportunities, and charitable contributions to show the organization's dedication to the community. This can help improve the organization's reputation and build positive relationships with stakeholders.

Question 10

The research tool _____________ employs small groups of a targeted public that are interviewed in detail to provide a public relations operation and its clients with feedback.

Accepted Answer

Focus groups are a research tool that employs small groups of a targeted public that are interviewed in detail to provide a public relations operation and its clients with feedback. Polling involves collecting quantitative data through questionnaires and surveys, while one-on-one interviewing is a qualitative research method used to gather in-depth information from one individual. Delineating refers to outlining or defining something clearly, and is not a research tool.

Question 11

There are many publics with whom PR professionals interact,including an organization's _____________with company newsletters,social events,and internal and external recognition of superior performance.

Accepted Answer

The interaction between PR professionals and an organization's employees is essential for effective internal communication. This includes company newsletters, social events, and recognition of superior performance. It is important to cultivate positive relationships with employees as they are the ambassadors of the organization and can influence the organization's public image.

Question 12

_____________ is the PR practice of offering clients' spokespeople for interview by a worldwide audience via videoconferencing.

Accepted Answer

The practice described is known as a Satellite-delivered media tour, where spokespersons are made available for interview across the globe via videoconferencing. A video news release is pre-recorded footage that can be distributed to news outlets, Internet interviewing is a more general term for conducting interviews over the internet, and "flooding" does not relate to this practice.

Question 13

When the department store Barneys was beset by numerous complaints of racial discrimination in 2013,it undertook an aggressive PR campaign to speak to those who felt disenfranchised by the events.This is an example of

Accepted Answer

Barneys' PR campaign was aimed at addressing concerns and grievances of minority groups who had experienced discrimination. This falls under minority relations/multicultural affairs, which involves efforts to foster understanding, communication, and positive relationships with people from diverse backgrounds.

Question 14

Public affairs work in the communities in which an organization exists is characteristic of which public relations service?

Accepted Answer

Public affairs work in the communities in which an organization exists falls under the category of community relations in the context of public relations services. Community relations is concerned with building and promoting mutually beneficial relationships between an organization and the communities in which it operates. This involves engaging in activities that promote the organization's positive image, reputation, and goodwill in the local community. Public affairs work often includes community outreach programs, charitable initiatives, and sponsorships that benefit the interests of the community.

Question 15

When PR professionals directly interact with elected officials or government regulators and agents,they are engaging in

Accepted Answer

Lobbying is the act of attempting to influence decisions made by government officials or regulators. Therefore, when PR professionals engage in direct interaction with elected officials or government regulators, they are engaging in lobbying. Option A (public affairs) refers to efforts to shape public policy, whereas options C and D (promotion and publicity) refer to more general PR activities such as advertising and media relations.

Question 16

PR efforts on behalf of charities,relief groups,or other organizations serving publics in need are called

Accepted Answer

Cause marketing involves collaborating with a nonprofit organization to promote a social or charitable cause while also generating profits for the company. This type of PR effort helps highlight the work of the charity or relief organizations and encourages public support for their cause.

Question 17

As "the voice of the people," which public deserves the attention of any organization that deals with the people?

Accepted Answer

The answer of As "the voice of the people," which...

Question 18

When a PR firm actively combines public relations,marketing,advertising,and promotion into a more or less seamless communication campaign that is as at home on the Web as it is on the television screen and magazine page,it is engaging in

Accepted Answer

Integrated marketing communications (IMC) involves the integration of various marketing and communication tools and strategies to create a seamless brand message that resonates with the target audience. PR convergence is not a widely recognized term in the industry, making it an unlikely answer. Full-service public relations may involve integrated marketing communications, but it is not specific to it. Greenwashing refers to misleading marketing tactics used to promote a company as environmentally friendly, which is not related to this question.

Question 19

The history of public relations is divided into four stages-early public relations,the propaganda-publicity stage,early two-way communication,and

Accepted Answer

The three stages mentioned are early public relations, propaganda-publicity stage, and early two-way communication. The fourth stage is advanced two-way communication, which is not listed in the answer choices. The modern technological era and cyberage are both part of the fourth stage, but they are not explicitly mentioned in the answer choices. The laissez-faire approach is not a stage in the history of public relations. Therefore, the best choice is B, which includes the three mentioned stages in the correct order.

Question 20

Public relations firms with particular skill at countering the PR efforts of environmentalists are said to be good at

Accepted Answer

The term "greenwashing" refers to the practice of PR firms making false or exaggerated claims about environmentally friendly practices in order to improve their client's reputation. If a PR firm has particular skill at countering the PR efforts of environmentalists, it means they are good at responding to environmental concerns and presenting their client's actions in a favorable light, possibly through greenwashing tactics.

Quiz 11: Public Relations