Economists call the process of proactive consumers either chosing to exit from a sale or to voice their dissatisfaction with a product

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The process described is best known as expressing disapproval, which involves consumers taking an active step to voice their dissatisfaction or exit a sale for a particular product. Parity refers to the equal economic value of goods and services. Market segmentation is the process of dividing a market into separate groups of buyers with different needs or characteristics. Brand awareness refers to the extent to which consumers recognize and remember a brand name.

Economists Call the Process of Proactive Consumers Either Chosing to Exit