Clients Are Increasingly Asking Advertisers for ___________,Agreements on Campaign-Specific Outcomes
Clients are increasingly asking advertisers for ___________,agreements on campaign-specific outcomes and consensus on how the effectiveness of a specific ad or campaign be judged.
A) accountability metrics
B) permission billing
C) value compensation
D) ruled placements
Correct Answer:
Verified
Q30: Ad production is billed at an agreed-upon
Q31: _ advertising employs messages aimed at retailers,and
Q32: _ advertising is the advertising of products
Q33: New media technologies are forcing advertising professionals
Q34: One of the difficult issues in the
Q36: The _ department makes the decisions about
Q37: In advertising research,_ measures the effectiveness of
Q38: Placement of advertising in media is compensated
Q39: New,interactive technologies give consumers two choices when
Q40: Economists call the process of proactive consumers
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