New media technologies are forcing advertising professionals to reconsider all aspects of how they do business,including the industry's economics,creativity,and
A) fee structure.
B) research approach.
C) relationship with consumers.
D) demographic makeup.
Correct Answer:
Verified
Q28: _ is mediated messages paid for by
Q29: _ refers to advertising sold next to
Q30: Ad production is billed at an agreed-upon
Q31: _ advertising employs messages aimed at retailers,and
Q32: _ advertising is the advertising of products
Q34: One of the difficult issues in the
Q35: Clients are increasingly asking advertisers for _,agreements
Q36: The _ department makes the decisions about
Q37: In advertising research,_ measures the effectiveness of
Q38: Placement of advertising in media is compensated
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