One of the difficult issues in the regulation of advertising is finding the line between false or deceptive advertising and _____________,that little lie that makes advertising more entertaining than it might otherwise be.

Question

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Puffery refers to exaggerated or vague statements that are not meant to be taken literally and are considered acceptable in advertising. It is often used to promote the product or service in a more entertaining or engaging way without making false claims or deceiving the audience.

One of the Difficult Issues in the Regulation of Advertising