_____________ is mediated messages paid for by and identified with a business or institution that seeks to increase the likelihood that those who consume those messages will act or think as the advertiser wishes.

Question

Quizplus · Accepted Answer

Advertising is the correct answer because it describes the promotion of mediated messages that are paid for by a business or institution with the intention of influencing consumer behavior or thinking. Public relations involves building and maintaining relationships with the public through communication and image management, while promotion refers to various marketing tactics designed to increase sales. Puffery is a form of exaggerated or false advertising claims that are not meant to be taken literally.

_____________ Is Mediated Messages Paid for by and Identified with a Business