Creating advertising to appeal to consumer groups of varying lifestyles,attitudes,values,and behavior patterns is called _____________ segmentation.

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Psychographic segmentation involves studying consumer lifestyles, attitudes, values, and behavior patterns to create advertising that appeals to specific groups. Phylographic segmentation and zip code segmentation are not commonly used terms in marketing, and demographic segmentation refers only to basic demographics like age, gender, income, and education.

Creating Advertising to Appeal to Consumer Groups of Varying Lifestyles,attitudes,values,and