Creating advertising to appeal to audiences of varying personal and social characteristics,such as race,gender,and economic level,is called _____________ segmentation.
A) psychographic
B) phylographic
C) zip code
D) demographic
Correct Answer:
Verified
Q16: In the span between the Civil War
Q17: When the Great Depression was eating into
Q18: In the early days of radio-the 1920s
Q19: With the rapid industrialization and improved transportation
Q20: _refers toautomated,data-driven buying of online advertising.
A) Search
Q22: The effectiveness of an ad's placement is
Q23: Creating advertising to appeal to consumer groups
Q24: Among the criticisms of advertising is its
Q25: The _ department is where the advertising
Q26: _ refers to the melding of brands
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