When the Great Depression was eating into the income of the advertising industry,many advertisements began making direct claims about why consumers needed the products,a technique called

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The technique of making direct claims about why consumers need a product is known as the hard sell. The Great Depression forced advertisers to adopt more aggressive marketing techniques in order to survive, which included the use of the hard sell. Puffery refers to exaggerated or promotional language that does not make specific claims. Psychographics refers to the study of consumer attitudes and behavior, while polygraphics is not a recognized term in advertising or marketing.

When the Great Depression Was Eating into the Income of the Advertising