Reacting to increasing public criticism and FTC scrutiny in the 1970s,the ad industry established the _____________ to monitor potentially deceptive advertising,still the industry's most important self-regulatory body.

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The National Advertising Review Board (NARB) was established in response to public criticism and FTC scrutiny in the 1970s to monitor potentially deceptive advertising. NARB is still considered the industry's most important self-regulatory body. The other options - Advertising Federation of America, American Association of Advertising Agencies, and Association of National Advertisers - are also industry organizations, but they do not have the specific role of monitoring advertising for deceptive claims.

Reacting to Increasing Public Criticism and FTC Scrutiny in the 1970s,the