In the span between the Civil War and the First World War,several factors combined to move the advertising industry to establish professional standards and regulate itself,including abuses by patent medicine advertisers;the examination of most of the country's important institutions,led by the muckrakers;and in 1914

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The establishment of the Federal Trade Commission in 1914 was a major factor in pushing the advertising industry towards self-regulation and professional standards. The FTC had the power to investigate and prosecute false advertising, which forced the advertising industry to clean up its act and establish ethical standards.

In the Span Between the Civil War and the First